Product Information Delivery: After release date Scheduled release date: March 26, 2026 *Please note that orders are limited to one unit per person. Multiple purchases are not permitted. *Please note that if we receive multiple orders from what appear to be the same customer, such as orders placed with different names at the same address, we may cancel the orders. Enjoy casual portraits in a pocket-sized lens. Mount: Sony E-mount lens (compatible with full-frame mirrorless cameras). Focal length: 35-100mm. Maximum aperture: F2.8. Filter size: 67mm. [TA35100DI3 Sony A078S] TA35100DI3 Sony A078S Scheduled for release on March 26, 2026. Covering the 35-100mm focal length, bringing out the best in people. The 35-150mm F2-2.8 Di III VXD (Model A058), released in 2021, has been a popular choice for serious portraiture. Its focal range, covering 35mm to 150mm, has been particularly well-received, making it useful in a variety of situations. However, some have expressed concerns about its size and weight, due to its performance. The 35-100mm F2.8 Di III VXD (Model A078) was born to answer those demands. Driven by the desire to make portrait photography more accessible and enjoyable, this single lens offers the focal lengths most popular in portrait photography (35mm, 50mm, 85mm, and 100mm). Covering a range from semi-wide-angle to medium telephoto, it offers flexibility, from wide-angle shots that utilize the background to close-up shots that capture the subject's facial expression. An incredibly lightweight and compact "pocket lens" perfect for snapshots and travel. In response to popular demand for the 35-150mm F2-2.8, the 35-100mm F2.8 was designed for portability. Measuring just 119.2mm long and weighing just 565g*, it boasts an incredibly lightweight and compact design. Through a multifaceted approach, including optimizing the switches and internal structure, innovating component shapes, and carefully examining the optical system, we've achieved a compact, lightweight design while maintaining high rigidity. While maintaining the focal length and brightness of the 35-100mm F2.8, it's also portable and reliable. Truly a "pocket lens," it's perfect for everything from portraits to snapshots on the go. Additionally, the lens barrel's design minimizes change in overall length, minimizing center of gravity shift during zooming, ensuring stable operation even when shooting handheld or using a gimbal for video. *Length and weight are for Sony E-mount cameras. Superior imaging performance and rich bokeh throughout the zoom range—optical performance that captures even the finest skin tones. The 35-100mm F2.8 delivers superior imaging performance despite its compact size. The 15-element, 13-group design includes one XLD (eXtra Low Dispersion) lens element, two LD (Low Dispersion) lens elements, and three GM (Glass Molded Aspherical) lens elements, effectively positioned to minimize chromatic and other aberrations and deliver superior resolution across the entire zoom range. The BBAR-G2 (Broad-Band Anti-Reflection Generation 2) coating also reduces ghosting and flare, even in backlit conditions. The large f/2.8 aperture produces soft bokeh and excellent rendering power, delivering vivid, striking images of casual portraits and travel scenery. Fast, High-Precision AF for Accurate Capture of Even the Spontaneous Expressions. The AF drive is equipped with Tamron's fastest, most accurate linear motor focus mechanism, VXD (Voice-coil eXtreme-torque Drive), ensuring accurate capture of even the most fleeting expressions on your travels. Its excellent motion tracking capability allows it to easily handle the unpredictable movements of children. Its exceptionally quiet operation makes it ideal for still and video photography in quiet environments.
Expanded Expression with Close-Up Shooting - Ideal for Cafes and Indoor Photography. The minimum focusing distance is 0.22m at the wide-angle end (maximum magnification ratio 1:3.3). This lens allows you to get very close to your subject, making it ideal for tabletop photography at cafes and other locations. The bright f/2.8 aperture creates bokeh, enabling you to create impressive shots of even the most familiar scenes.
Compatible with TAMRON Lens Utility, which supports video and photography. This allows you to assign practical video and photo functions to the lens, eliminating the need for additional imaging equipment.
Lens Design Considering Convenience and Operability. Each lens component has been meticulously redesigned for ease of use and a high-quality finish. The lens exterior features a glossy black finish. Improved scratch resistance makes it less prone to scratches and fingerprints. The rubber ring also provides improved grip. The design pursues functional beauty down to the smallest details, including the brand ring that creates a refined presence.
Special torque for comfortable shooting The 35-100mm F2.8 also pays attention to the feel and precision of the ring operation to ensure comfortable and enjoyable daily shooting. Improvements to the internal structure and precision of the ring mechanism ensure consistently smooth and consistent movement. Furthermore, innovative friction materials create a light and natural torque, allowing you to control focusing and zooming as you wish.

【Accessories】・Flower-shaped hood・Front cap・Rear cap
　Specifications
Compatible Mount: SONY E MountAngle of View (Diagonal): 63°26′ - 24°25′
When used with a 35mm full-frame mirrorless camera>Lens Construction: 13 groups, 15 elementsMinimum Focus Distance: 0.22m (WIDE)
0.65m (TELE)Maximum Magnification Ratio: 1:3.3 (WIDE)
1:5.9 (TELE)Filter Diameter: Φ67mmMaximum Diameter: Φ80.6mmLength: 119.2mm (for Sony E-mount)Weight: 565g (for Sony E-mount)Aperture Blades: 9 (Circular Aperture)Minimum Aperture: F22□※Please note that we only accept one order per person. Multiple purchases are not permitted. *Please note that if we receive multiple orders from the same customer, such as orders placed under different names at the same address, we may cancel the orders. Manufacturer's warranty period: 1 year

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Camera lens  Camera  f/2.8  Image stabilization  Telephoto lens  Sony E-mount  Tamron  Sony E  Tamron 70-180mm f/2.8 Di III VC VXD G2 Lens  Tamron 25-200mm f/2.8-5.6 Di III VXD G2 Lens for Sony E